Denise Kelly always wanted to own The Plant Barn (www.theplantbarn.com) Denise spent her early childhood in Southern California. Her family relocated to Susanville when Denise was in the 8th grade and she moved to Chico to attend CSU Chico. After graduation, Denise stayed in the area and worked variously as an event planner, wedding consultant and landscape designer, all the while raising her children and home gardening herself. Each corner she turned for work seemed to bring her back to the Plant Barn for flowers and plants. “I have always been a plant nerd, and it just made me so happy to be there and chat about plants with the owner Ilona Cronan. I always thought, that is what I really want to do. I want to own the Plant Barn and make other people feel this way all day.”
She failed, however, to mention this fact to Ilona and one day about 5 years ago, she realized that without the business ever going on the market, the Cronan’s had sold it to one of their employees. Denise was devastated and felt as though she had missed her one chance, but she did not make the same mistake twice. Without delay, she told the new owner that if she ever wanted to sell, Denise would be interested. Sure enough, almost two years ago, Denise got a call asking if she was still interested. YES! She said immediately and with the help of family was able to make her dream come true. What she did not know at the time, was that two other buyers had also lined up to purchase the long-time nursery. One of them, however, wanted to tear down the iconic barn for which the business is named and the other was not able to get their financing. “Good things always happen for me in threes,” laughed Denise showing me a tattoo of a key and the number 3 on her inner wrist, “I have three great kids, I was the third owner in line, I am the third owner of The Plant Barn. 3 is the Key.” She got the tattoo shortly after securing the purchase and it’s a constant reminder of how she is making her dream come true.
Ilona and Dave Cronan started Chico Propagators wholesale plant greenhouses and The Plant Barn over 27 years ago. When they sold The Plant Barn, they kept the wholesale growing business in the greenhouses behind the retail nursery. This is a great arrangement that spreads out the work and responsibility of two such big businesses, which are related and yet very different. “There’s a great symbiotic relationship between Dave Cronan, the owner and Sally Greenwood, the head grower at Chico Propagators and myself at the Plant Barn,” Denise says. “I am learning as I go here, about plants and about the business (Although she clearly knows a good bit about both). When a customer comes to me and asks if I have a certain plant, I can call Sally on the walkie-talkie and ask if we can grow it.”
This capability in turn allows customers a remarkable opportunity to learn about and explore new plants as well. It also helps the staff at The Plant Barn, including full-timer Rebecca and part-timer Nancy as well as Denise to stay on top of what they do best. One of the things The Plant Barn is now known for is its fabulous array of custom planted containers – the plants they put together and they containers they put them in will make you take note and consider amping up your own home container plantings.
One of the other things The Barn does really well is to set customers at ease. The staff are always cheerful and never seem to mind if you buy something today or not. The site is not too big and so is not overwhelming, but it has lots of ever-changing interesting vignettes made up of gifts, pots, furniture, fountains, and loads of interesting plants tucked into the main display space. The greenhouses are also available to walk through, and walking into a warm, moist, plant filled greenhouse on a cold grey winter day is just short of heaven. And for me one of the best draws of the plant barn is how many of their specialty perennials are available in 4 inch pots rather than just gallons – as a plant-aholic myself, this takes some of the financial sting out of trying out some new plants, as well as allowing me to buy three or more so my garden runs less risk of becoming a cluttered mess of one of every kind of plant on the planet.
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